SaaS metrics

Know the metrics that move your SaaS. MRR is only the start.

Connect Stripe and your application database, define the metrics once, and give every decision-maker the same current view of revenue, retention, and customer value.

Source → answer
Revenue + customer data
Stripe
Postgres
PostHog
Mako
Sync · Model · Query · Build
One SaaS operating view
MRR trend
Churn cohorts
Revenue by plan
01 — Questions answered

Start with the decision, not the chart

A useful data stack earns its keep by answering concrete questions. These are the decisions this solution is designed to support.

01

What is our real MRR?

Track recurring revenue by plan, currency, segment, and billing interval from modeled subscription data.

02

Where is churn coming from?

Break churn down by cohort, plan, account type, or product behavior instead of stopping at one blended rate.

03

Which customers create value?

Join billing and product data to compare LTV, retention, and expansion across the customers you actually serve.

What you can measure
  • MRR
  • ARR
  • Churn
  • LTV
  • ARPA
  • Expansion
  • NRR
  • Revenue by plan
02 — How it works

One agent through the whole data loop

  1. 01

    Connect billing and product data

    Sync Stripe beside your application database so revenue and customer context live in one queryable layer.

  2. 02

    Model the definitions

    Use dbt models for MRR, churn, and cohorts so every chart and question starts from the same logic.

  3. 03

    Ask the follow-up

    Query the model in plain English, inspect the SQL, and keep drilling into the segment behind the number.

  4. 04

    Share the operating view

    Turn saved queries into a dashboard for the weekly review, board update, or next planning decision.

03 — The platform underneath

The outcome is focused. The foundation is complete.

Each solution uses the same connected platform: sync the sources, model the business logic, query with the agent, and turn the result into a dashboard or application. Adopt the modules you need now without rebuilding the context at every layer.

04 — Frequently asked

The practical questions

Which SaaS metrics should an early-stage company track?

Start with MRR or ARR, logo and revenue churn, net revenue retention, ARPA, and customer lifetime value. The useful breakdowns usually come next: plan, cohort, segment, and acquisition source.

Does this require an existing data warehouse?

No. Mako can sync supported business sources into your database, model the metrics, query them, and build the dashboard in one platform.

Can I inspect the calculations behind a dashboard?

Yes. The dashboard is built from saved queries and dbt models, so you can inspect and refine the SQL instead of relying on an opaque metric.

Build your saas metrics with Mako.

Open source, self-hostable, and free to start. Connect a source and put the first useful answer on screen.