Product analytics

See what users do—and who becomes a customer. Behavior meets business context.

Put PostHog events beside application and revenue data. Build funnels and cohorts that can answer not only what happened, but which accounts retained, expanded, or churned.

Source → answer
Behavior + account context
PostHog
Postgres
Stripe
Mako
Sync · Model · Query · Build
Product decisions
Activation funnel
Retention cohorts
Feature adoption
01 — Questions answered

Start with the decision, not the chart

A useful data stack earns its keep by answering concrete questions. These are the decisions this solution is designed to support.

01

Where does activation break?

Build an onboarding funnel and segment every step by account, plan, cohort, or acquisition context.

02

Which features drive retention?

Compare feature adoption with later activity, subscription status, and expansion to find meaningful behavior.

03

Who is at risk?

Combine declining usage with account and billing signals to investigate churn before the renewal decision.

What you can measure
  • Activation
  • Conversion
  • Retention
  • Cohorts
  • Feature adoption
  • Frequency
  • Stickiness
  • Time to value
02 — How it works

One agent through the whole data loop

  1. 01

    Connect events and accounts

    Sync PostHog beside the production database that holds users, workspaces, plans, and account state.

  2. 02

    Create durable product models

    Model identity, sessions, activation events, and account-level behavior so analysis survives taxonomy changes.

  3. 03

    Explore the why

    Ask for funnels, cohorts, and comparisons in plain English, then inspect or refine the underlying SQL.

  4. 04

    Keep the team aligned

    Turn the useful queries into a product dashboard shared across product, growth, and leadership.

03 — The platform underneath

The outcome is focused. The foundation is complete.

Each solution uses the same connected platform: sync the sources, model the business logic, query with the agent, and turn the result into a dashboard or application. Adopt the modules you need now without rebuilding the context at every layer.

04 — Frequently asked

The practical questions

What is product analytics?

Product analytics uses behavioral data to understand how people adopt, use, and retain a product. Useful analysis includes activation funnels, cohort retention, feature adoption, and frequency of use.

Why join PostHog with application data?

Event tools know behavior, while your application database knows the account. Joining them lets you analyze usage by workspace, plan, lifecycle, and other business dimensions.

Can product usage be connected to revenue?

Yes. With PostHog, application, and Stripe data modeled together, you can compare behavior with conversion, retention, expansion, and churn.

Build your product analytics with Mako.

Open source, self-hostable, and free to start. Connect a source and put the first useful answer on screen.